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Why marketing is everyone’s business

By Alicia T / October 4, 2017

We now live in a world where the customer is the beating heart, driving brands, both big and small, to rethink the way they engage their customers and the role its employees play in marketing. Peter Drucker, the godfather of modern marketing, famously said: “Because the purpose of business is to create a customer, the

Product & Brand Positioning

By Dan Ratner / October 3, 2017

If you asked 10 people that know you to describe what you stand for, what would they say? A brand positioning has been best described as a ‘place held in the customer’s mind’ (Ries & Trout, 1981). So, we help define an ideal space that your brand can aspire to live. The brand strategy itself

An easy guide on the difference between marketing and branding

September 25, 2017

Marketing and branding are often thought of as the same, but they’re not interchangeable. And if you’re using them that way, you’re doing something wrong. So, what defines marketing and branding, and how can your business use them to their best effect? Let’s start with branding, because to develop a marketing plan you’ll need to

The Australian Business Award for brand management

August 15, 2017

uberbrand has been recognised as an ABA100 Winner for brand management in The Australian Business Awards Now in their twelfth year, The Australian Business Awards are an annual all-encompassing awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of comprehensive award

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