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Targus & uberbrand

By uberbrand / March 9, 2018

Global technology and mobile carry solutions company, Targus have appointed uberbrand to its first Australia and New Zealand agency roster. In order to realign itself to a changing market landscape, Targus has appointed in total five specialist agencies to work with its marketing team, led by Chief Marketing Officer Stephen Byrne. uberbrand will work in

Faking it

By Emily S / February 13, 2018

uberbrand senior strategy manager, Emily Seay, ponders on the importance of brand experiences. Before I begin this post, I must confess to some behaviour that is generally frowned upon. This is the first time I’ve ever done anything like this before, and probably the last time – for the reasons I’ll explain below. You see,

4 signs your visual identity needs a makeover

By Emily S / November 22, 2017

A brand’s visual identity plays an important role in expressing how you’d like your business perceived. That’s because brand is a perception held in the mind of your audience. It’s formed by what you say, what you do and what you look like. Just as we choose our clothes to convey how we want to

How to create a powerful brand name

By Emily S / October 25, 2017

Naming your brand can be a big decision, after all it’s a moniker that your business will wear for the foreseeable future. There are many factors to consider. Is it catchy?  Original? Credible? Will people like it? Getting it right has the potential to make or break a business. Or does it? In most cases,

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