“uberbrand reimagined the Terrapinn brand and its identity to help us drive consistency across our global footprint.”
Greg H, Group CEO, Terrapinn
Content businesses are being disrupted
Donald Trump’s in the White House on the back of a campaign run on Twitter. Media fragmentation is disrupting traditional content businesses.
How do you reinforce the relevance of events when content marketing is now core to the contemporary marketing plan.
Terrapinn is global event business that’s been encouraging commerce across industries and locations for almost 30 years.
Taking a holistic view, we reviewed the entire events marketplace to understand what’s been happening in the world of events and the implications on Terrapinn’s positioning.
With emerging event activities driving change in the traditional event space. From the emergence of vendor based content like Salesforce Live to community orientated content like TED and TEDx amongst many others.
Taking this into account, we established how Terrapinn could competitively position itself within this context. This drove the development of the brand strategy and communications platform to help it bring the whole thing together.
Under a new refreshed logo, visual identity and tagline, “Spark Something” the organization is better equipped to remain relevant as agitators of change in the markets it operates.
We redesigned their digital ecosystem with a new master website based on a core user experience focused on driving customer uptake.
We also provided comprehensive guidelines for how each office around the globe for managing and implementing the brand and brand identity.
Bringing it all to life
“Spark something” an internal and external promise that sets the benchmark for how Terrapinn agitates real change across the industries it operates.
Terrapinn will continue to roll this out to drive a more consistent customer experience globally throughout its brands and offers.