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uberbrand celebrates its 3rd win at the Australian Business Awards

By uberbrand / August 3, 2018

uberbrand has again been recognised as an ABA100 Winner in The Australian Business Awards for Brand Management. We’re proud to have been awarded the prestigious ABA100 Australian Business Award for Brand Management – our third win in the category – this time for our work for TAFE NSW engaging Aboriginal audiences. In 2015, we received

4 tips for brands who want to be socially conscious

By Henry R / July 18, 2018

Brands and social consciousness: it’s about authenticity, delicacy and proactivity. Whilst social consciousness in branding and marketing might not be anything new, it’s safe to say that we’re in a golden age. And that makes sense, considering the current, oftentimes depressing state of the world. That being said, social consciousness isn’t always so simple. So,

Game over – What can we learn from the death of a brand

By Henry R / July 4, 2018

Generations mourn as an institution of fun closes all stores in the US, UK and Australia. But what can brands learn from Toys ‘R’ Us and their mistakes? R.I.P Toys ‘R’ Us. The collapse of the brand has provoked a dramatic and impassioned response. It began with a photo of the brand’s mascot, Geoffrey the

Trend-spotting: Brands killing it with self-reflection

By Henry R / June 27, 2018

Brands are taking a long, hard look at themselves, presenting self-reflective campaigns that are witty and original. As consumers become more sceptical of advertising in its traditional forms, the playing field is changing for brands vying for our attention. Platforms like social media are flourishing, whilst approaches such as guerrilla marketing and branded experiences are

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