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How smart brands turned Sydney Vivid into a golden opportunity

By Henry R / June 20, 2018

Branded experiences and creative thinking meant that 2018’s Sydney Vivid Festival was a special one for companies as well as the public. The 10th anniversary of Vivid Festival bathed Sydney in light and colour for three weeks. Whilst visitors relished in the bright urban scenography (or lamented at the crowd sizes), brands sought to make

How to bring your brand to life – with verbal identity.

By Henry R / June 14, 2018

Ensuring that your brand speaks with a consistent voice has never been more necessary. For a long time, verbal identity was seen as the lesser little brother to visual identity. How a brand communicates with words was considered less important than how a brand communicates visually. But in recent times, due to factors like the

The Importance of Brand Management

By Henry R / June 1, 2018

Brand Management is a powerful thing – just ask Greg from customer service. A strong brand is about more than the products or services offered. The sum of a brand’s intangible elements can be what allows it to own the market. A wonderful world. The purview of brand management is how the brand is perceived.

The future is AI. What can marketers do?

By Alicia T / May 18, 2018

At Google’s recent annual developer conference, CEO Sundar Pichai demonstrated the new capabilities of their AI, Google Duplex and Google Assistant and how it can handle your calls. The conversation between Google Assistant and a hair salon receptionist was met with audible wonderment from the audience within the room. Google Assistant’s lifelike voice and responses

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