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Faking it

By Emily S / February 13, 2018

uberbrand senior strategy manager, Emily Seay, ponders on the importance of brand experiences. Before I begin this post, I must confess to some behaviour that is generally frowned upon. This is the first time I’ve ever done anything like this before, and probably the last time – for the reasons I’ll explain below. You see,

4 signs your visual identity needs a makeover

By Emily S / November 22, 2017

A brand’s visual identity plays an important role in expressing how you’d like your business perceived. That’s because brand is a perception held in the mind of your audience. It’s formed by what you say, what you do and what you look like. Just as we choose our clothes to convey how we want to

How to create a powerful brand name

By Emily S / October 25, 2017

Naming your brand can be a big decision, after all it’s a moniker that your business will wear for the foreseeable future. There are many factors to consider. Is it catchy?  Original? Credible? Will people like it? Getting it right has the potential to make or break a business. Or does it? In most cases,

Why marketing is everyone’s business

By Alicia T / October 4, 2017

We now live in a world where the customer is the beating heart, driving brands, both big and small, to rethink the way they engage their customers and the role its employees play in marketing. Peter Drucker, the godfather of modern marketing, famously said: “Because the purpose of business is to create a customer, the

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