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The Australian Business Award for brand management

By uberbrand / August 15, 2017

uberbrand has been recognised as an ABA100 Winner for brand management in The Australian Business Awards Now in their twelfth year, The Australian Business Awards are an annual all-encompassing awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of comprehensive award

So creative was strategic after all!

By uberbrand / June 30, 2017

How uberbrand is bringing the future of the creative agency industry forward. As the industry continues to blur the lines between strategy, consulting and the delivery of creative, agencies have struggled to keep up. Meanwhile, uberbrand has been operating in a way that marries the three since it was established six years ago. Dan Ratner,

3 things that happen to your brand once it goes public

By Dan Ratner / February 4, 2017

Listing on the stock exchange is a significant moment for any business. It opens opportunities for growth, invites new audiences to engage and creates a buzz around who and what you are. Yet, amongst the effort and excitement to achieve an IPO, many overlook the impact the listing has on their brand and its potential

Starting small to build a great brand

By Dan Ratner / March 15, 2017

Every cup counts: small steps to a great brand A brand is a perception held in someone’s mind. It is the sum of all the individual experiences and impressions a person has of you or your business. Having a great brand is powerful: its about your customers thinking good things about you. The ideal outcome happens

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