How strategic brand management can help you increase market awareness, drive consumer loyalty and make more sales.
The definitive book on brand management, this marketing classic engages readers with insights into some of the most successful brands in the world including Rolex, Volvo and Heineken. With a focus on standing out in a crowded marketplace, it advocates the need to build your product or service into a brand – providing instructions on how to do so.
In his jargon-free observations on brand development, Adamson unravels what it takes to make a good brand – citing examples such as Apple and FedEx, and providing a rare insight into the thought processes and activities that helped reposition iconic brands like HBO, American Express and eBay. In an era of mixed media messages, this book shows how to communicate with customers and make your brand resonate.
A business bestseller that has fast become the go-to for marketers across the globe, this book has effectively disrupted the world of brand marketing. While many of Sharp’s statements are highly contentious, How Brands Grow ends up being a reality-check on many industry standards and teaches valuable lessons on brand marketing in a way that is smart and accessible.
The first book to present a unified brand-building theory, Neumeier’s breakthrough publication will help take your business to the next level. In it, he describes 5 principles to bridge the gap between strategy and implementation – including how to cement your employer brand by considering the kind of workplace you want to offer so employees endorse your organisation and help build your reputation.