Building a global portfolio

ALI Group, a market leader in protecting Australian home and property buyers, were experiencing a lack of flexibility, searching for more layers to the brand to further reach their customers.

CLIENT

Ali Group

SECTOR

Insurance

SERVICES

Brand strategy, tone of voice, visual identity, asset templates, brand shoot

Brand Strategy
Having rebranded a few years prior, the brand evolution provided the opportunity to push the identity to work harder and be more flexible. This provides ALI Group all the tools they need to speak to new markets.

Brand Identity
It’s Elemental. uberbrand created new elements and treatments to the ALI brand, crafted in such a way so they can naturally evolve over time.

It was vital that aspects of the brand stayed the same, so to create more depth we introduced secondary colours, extended the photographic style, created an icon style and new graphic devices.