ASG (backed by NRI) successfully made an acquisition of a multi-services IT practice with over 1200 staff.
Once the acquisition was confirmed the ASG business needed to move rapidly to bring internal cultures together, successfully reposition itself and activate under an integrated brand as a top-tier IT services provider – all within a 2 month window.
uberbrand applied an agile brand development process to set the brand aspiration informing the new narrative and corporate identity.
We then extended this into a communications strategy, sales kits, internal communications and a hard-hitting tactical advertising campaign designed to drive traction in their competitive space.
Since launch the new ASG brand has disrupted the IT market status-quo and supported the business in its rapid growth plans. It has successfully driven new revenue into the hundreds-of-millions including a prestigious contract with Airservices Australia ($84 million) within 3 months of the brand launch.