Enrolling investors and driving uptake
To help support their growth, uberbrand needed to build a brand strategy and identity that resonated with a two- sided marketplace as well as investors. uberbrand conducted research that helped inform how Brighte was to visually, verbally and behaviourally communicate a complex and innovative idea with simplicity.
A brand that resonates
uberbrand worked with Brighte to create an investor deck that achieved $18.5min funding, in just a few months. The new brand strategy and identity was designed to support the growth of the company, which in the last 18 months has approved over $50 million worth of applications from more than 6,000 Australian homeowners.
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