Building out a masterbrand
From deep local connection and experience, Catholic Care Wollongong (CCW) brings the people of Macarthur, Illawarra, Shoalhaven and The Southern Highlands diverse, professional and individualized support. Having delivered on their mission of caring for their communities for over 40 years, CCW were looking to refine their key messaging and strategy.
What we delivered
The new CWW logo has been carefully crafted to reflect the brand’s essence and links to presence and connection, reinforcing kindness and thoughtfulness through a smile. Combined with a friendly geometric font, that’s confident but comforting, allowing CCW to broaden the use of its visual identity.
A bright primary colour palette reflects Catholic Care’s benefits, while the secondary colours give the brand a friendly look and feel, working in harmony with the warmer primary colours.
The use of dots act as a device to represent people and the stages in their lives, while succinctly designed icons represent life paths. This iconography consists of simple lines and open shapes to confer approachability and friendliness.
A beautiful brand identity that communicates Catholic Care Wollongong’s new positioning, enabling them to provide further value to their community.
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