The challenge

In late 2016, Canadian-based CI Financial acquired Grant Samuels’ stake in the Grant Samuels Funds Management business. As a result there are implications and considerations for how the contemporary GSFM business is communicated in the future.

The Thinking

GSFM believes quality is an essential part of building enduring relationships. It’s how they generate long term ROI for clients.

Their core competency is in finding best of breed products and bringing them to market. Resulting in them being experts in finding quality solutions that meet future needs.

The Result

uberbrand worked with GSFM to articulate the brand, facilitated by a workshop.

The outputs of which included: a visual identity, key messages and naming. Which can also serve as a blueprint for fostering their internal culture and how they interact with their clients.

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