Be part of something greater

The challenge

Liverpool City in the southwest of Sydney is one of the most rapidly growing areas in NSW.

To ensure further growth and investment, Liverpool City Council wanted to campaign the city both locally and more broadly to attract people to invest or live in Liverpool as well as instil a sense of community pride.

The Thinking

Fuelled by immigration, Liverpool City brings together a diverse array of cultures and skills. This has shaped one of the most dynamic areas in the greater Sydney areas and created a pioneering spirit among businesses in the area.

We decided to extend the visual identity and showcase this diverse and pioneering spirit through the proposition ‘Be Part of Something Greater’ and planned a range of activations that allowed us to showcase everything Liverpool City has to offer.

The outcome

uberbrand activated the new city brand across a range of channels including a website, street livery, social media and integrated event calendars.

One of the most prominent activities was the Liverpool City ‘World on a Plate’ a food truck located in Martin Place during the Sydney food festival.

For three days the food truck gave out free lunches to the people of Martin Place, allowing them to sample some of the delicious and diverse cuisine Liverpool City has to offer.

As a result of all activity, Liverpool City Council has been able to establish a revitalised, well-known and respected brand.

Strategy
Value proposition development.

Design
Collateral production and rollout.

Digital
Ideation & innovation, user experience design, digital design, multi-platform development, digital marketing and automation.

Communications
Communication strategy, communication guidelines, tone of voice systems, key content, taglines and external positioning, brand narratives and stories, copywriting and content creation.

Creative
Campaign creative ideation, above & below-the-line campaign development, Channel strategy, production services, customer experience and engagement.

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