Get the right people on your radar Whether digital, direct or measured media, advertising is...
Get the right people on your radar
Whether digital, direct or measured media, advertising is fuelled further each day by technology, enabling you to reach various benefits in both advertising efficiency and effectiveness.
Marketing Automation services are becoming a bigger tool used by successful businesses seeking to break beyond their limitations, especially as digital marketing moves away from focusing on creating websites with a bunch of CTA’s, which overwhelm and even confuses prospective customers into leaving empty-handed. With this in mind, the importance of developing a Qualified Sales Funnel to be successful becomes even clearer.
We aim to answer the simple but ever-important aspects of getting the right clients at the right time, so you aren’t wasting time and money on those who aren’t going to add to your bottom-line.
So, what’s Sales Funnel?
A sales funnel is a consumer-focused marketing model that outlines the theoretical customer journey towards purchase. There are 3 main components to consider in your Sales Funnel:
After you have closed the sale at the bottom of the funnel considering Aftercare Marketing is vital.
The difference between a lead and a qualified lead
The definition of a lead is “to direct the activity operations, or performance of” and “to bring some conclusion or addition”. Though there’s multiple types of leads, some you don’t want to waste your time or budget chasing:
Turning a Lead to a Prospect
As we work our way down the funnel, the ideal scenario is for every lead to become a prospect: a lead that’s proven to be a great fit for your business, product, and/or service and is ready to interact with your sales team. This is the first chance you get to consider how you could have qualified your leads before they become a prospect. In short, are they even in the market for what you’re selling?
Identify Sales Opportunity
The short of it all
Considering how you can best qualify every stage of your sales funnel is the key to realising the full potential of Marketing Automation. These tips will equip you with the tools you need to save time and watch your sales grow.